unu motors is a German manufacturer of electric scooters based in Berlin. I took part in the rebranding project directed by Silvia Fernández Palomar, who was commissioned to give the brand a consistent shape across the different countries and build a layer of personality on top of their previous graphic aesthetics.

We created the concept of going “off the map” and I specifically focused on defining a more creative photography direction, creating a series of guidelines for the in-house photographer.